20 Tips for your next Email Newsletter in Australia
Email newsletters in Australia are fast increasing as popular marketing and public relations tools for companies and organizations. This electronic mail tool delivers relevant content in a timely, cost-effective and environmentally-friendly manner. Creating an interesting, attractive and high-quality email newsletter in Australia, to be published on a regular basis, however, takes time and effort, and it can sometimes be difficult to find the inspiration and motivation to produce fresh new content that people actually want to read. Remember, the time of your readers is as valuable as yours, and nobody has time to waste reading long and drawn out prose that could be succinctly summed up. These 20 tips will help you to keep your content fresh and enjoyable, as well as help you avoid tearing your hair out: 1. Adopt a formulaic approach to your Australian email newsletters. Good publications are divided into sections, which readers become familiar with and expect. Decide what topics your newsletter will feature on a regular basis and stick with them. It will then be easier to create copy for subsequent editions. For example, you might include: from the CEO's desk; employee of the month; Bob's new product pick of the month; a day in the life of the customer services manager; the latest gossip from around the company water cooler; and sales target suggestions. 2. Create a production schedule and stick to it. Decide at what regularity the email newsletter will be sent out and ensure that it is ready by the appropriate dates. Regularity will train readers to expect its arrival, and, hopefully, eagerly anticipate it. The more frequent your Australian email newsletter, the shorter it should be. A daily bulletin should be no longer than a paragraph and a weekly edition should be contained to one page. Monthly newsletters might be three to six pages in length. 3. Include praise for outstanding staff and/or volunteers. This will help to boost staff and volunteer morale, and let your audience of clients and potential new customers know that you appreciate your team. 4. Assign staff members to assist in creating content and ensure that they know the deadlines for submitting copy for inclusion. If you have someone on staff who is a good photographer, you might recruit him or her to provide some photos to enhance the copy. An interesting picture can speak volumes and is a sure fire way to capture the attention of readers. Staff will appreciate the opportunity to have input in this important company document, and it will be a responsible job duty that they can add to their skill sets. 5. Capture the attention of readers by including a fun competition each edition, with a small prize for the winner. Whether it's a brainteaser or coffee-break sudoku puzzle, everyone loves the chance to win a prize. You can create the puzzles yourself, assign the task to a staff member or re-invent a puzzle you found elsewhere. 6. Meet with your management team to get news items that they would like included. They will often be too busy to create content themselves, or even send emails to clients giving them important updates. An Australian email newsletter is the ideal way for them to target relevant information to the audience. 7. In addition to providing information about your company or organization, it helps to give readers some context by providing industry updates and how they may impact your operations. An automobile dealership, for example, may want to include information about upcoming new models that it plans to feature and the latest in hybrid and green automobile industry developments. 8. Keep in touch with local, national and international news. There may be stories that relate to your company or organization's goals and mission, and it will help to illustrate your global awareness if you relate to those stories. 9. Engage in dialogue with your customer service team and find out the common questions that they get asked and address them, as a series, in your Australian email newsletters. 10. Use your Australian email newsletter to survey readers regarding a specific industry-related topic and publish the results and how they relate to your operations in the next edition. 11. If your company is actively engaged in the local or wider community in terms of philanthropic endeavors, make sure that you share these activities. Responsible community stewardship and the support of good causes makes for an attractive marketing opportunity. Whether you are sponsoring the local football team, donating money to a major non-profit organization, or are physically engaging in charitable activities, this can only make for positive email newsletter copy. 12. Use your email newsletter in Australia as a vehicle for promoting your service providers and companies that provide complementary services or products. By networking in this way, you can increase your visibility by establishing reciprocal arrangements, where they feature you in their promotional publications and newsletters. 13. Establish a presence in social media venues such as Twitter and Facebook and invite readers of your Australian email-newsletters to follow you at these websites. 14. Perform a Google search on your company or organization and see what others are saying about you. Your Australian email newsletter is a good place to address any negative publicity that you may have had in a manner that either refutes claims made or shows that you have learned from mistakes and have implemented strategies to avoid them in the future. 15. Write articles that address how you compare favorably to your competitors. Highlight the pros of choosing your company over them. 16. Use your email newsletter in Australia to announce incentive programs such as discounts and rewards. Offer readers an incentive to get their family, friends and acquaintances to sign up for your email newsletter. 17. Check out the email publications of others in your industry. Replicate features you like and customize them to your operations, specifically. 18. Ask readers for their feedback and ideas. There is nothing like constructive criticism to keep you focused on creating a good product. 19. Consider how you are going to format your newsletter. While text-only email newsletters in Australia were commonplace, many people now prefer to receive them in HTML. But, you should have both available, since not everyone can read email in HTML. 20. Remember to make a good first impression by using a catchy subject line when sending your email newsletter. You want to grab the attention of your Australian readers and lure them into opening the email and reading your content.
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