Email Marketing in Australia – 5 Best Practises

Brand Identity Crisis

Email marketing is used by many companies, while others use it for their own ends. This has caused a rift in the purpose of general email marketing. Companies routinely push sales or discounts; however, this has made everyone stand out as the same type of company. Standing out as a brand and sending emails with more practical messages could be seen as a welcomed change in this ad-heavy era. Utilizing information from sources, such as Forbes, the writer should identify habits that email marketing has placed on us, including those that may be counterproductive overall (spam). This will help email marketers change their overall appeal, in an effort to be seen as more than a discount service. http://www.forbes.com/sites/francesallen/2012/03/09/e-mail-marketing-re-engage-or-get-lost-in-the-shuffle-2/ http://www.forbes.com/sites/daviatemin/2012/02/24/winning-the-email-wars-8-ways-to-separate-the-sacred-from-profane-in-your-inbox/

Customization of Email to Deliver More Results

There is no one way to correctly do email marketing; however, companies are using different types of techniques in order to win customers through marketing. From the article below use some of these excerpts to show how economic giants are getting ahead with their customers, in an effort to help businesses reduce turnover rates, and improve follow through in terms of link clicking. Touching on the importance of conversion will help round out the who, what, when, where and why of the post. http://www.forbes.com/2010/09/10/e-mail-marketing-strategies-entrepreneurs-sales-marketing-marks-growth-lessons-10.html http://www.forbes.com/sites/marketshare/2012/04/10/email-another-marketing-medium-that-can-come-off-the-endangered-list/

Personal Philosophy of Email Marketing Reception

After eighteen years on the job, a Forbes writer talks about his personal feelings with email marketing. This piece is used to demonstrate what businesses do that turn people, such as the writer here, away from email pitches. Common habits are listed in order to help businesses identify antagonistic details in their email marketing campaign. Subjects to hit on include reoccurring mail, and unsolicited attempts to draw in sales. http://www.forbes.com/sites/daviddisalvo/2012/01/20/sales-tactics-you-should-never-use-part-one/ http://www.entrepreneur.com/article/201614

Writing Effective Emails to Engage Your Reader

While many pass up emails, some are always bound to read them; in order to convert them fully, they need to be engaged long enough for their curiosity to remain. One particular method for email marketing success is to fine tune how an email is presented. Format tips include: using headers, familiar logos, different email pitches, and using professional writers. Other considerations include timing. Customers develop routines when they receive emails too often, or at certain times of the month, which means customers can put off sales transactions and deals if they know it's going to happen again. Ads need to be adapted to people with "ad fatigue" (a condition noted by repetitive ad intolerance). http://www.forbes.com/sites/bruceupbin/2011/07/18/how-to-write-e-mails-your-customers-will-actually-read/

Rounding Up Your Visitors

Email marketing cannot start without a list of emails. Have the writer write a piece about some of the most effective ways to integrate opt in, and email submissions tools on websites. Highlight the quality difference between dubiously claimed email lists, and those of people who submitted email addresses willingly. Other ideas include making sure to put mail opt in forms on the front page, and the about us page. This piece is a general look at some of the more successful email gathering techniques on the web. http://www.entrepreneur.com/article/223412 http://www.youngentrepreneur.com/blog/how-to-make-your-email-marketing-work-%E2%80%93-5-keys-for-success/