Email Marketing in Sydney is still Top Trump!

Email marketing in Sydney is one of the easiest ways to increase awareness of your business and attract new clients. It is easy to set up, costs next to nothing, and is very effective. You can even set up your email messages so that they are sent out automatically. This saves you time and energy in the long run. In addition, unlike other forms of marketing, which can be quite aggressive, business emails are less intrusive and more personalized. Although other forms of online marketing are quite popular, such as social media and paid advertisements, in Sydney email marketing is a powerful tool to use in your business marketing plans. Many people overlook email marketing, and focus on social media as a way to create hype about their websites or businesses. However, despite the popularity of social media, email marketing still comes out on top when it comes to online marketing techniques. A recent Ipsos Global Public Affairs poll shows that over 85% of Internet users in over 24 countries use the Internet mainly for emailing. A 2011 study by the Pew Research Center shows that 92% of adults use email, and 65% of those polled use it on a daily basis. A large percentage of teenagers also use email at 73%. Although this figure for teenagers has fallen from a high of 84% in 2004, the percentage of overall people who use email is still staggering. Moreover, more people are accessing their email through their mobile phones. Results from a study by Comscore show that between the months of September and November, 2011, about 89.6 million Americans used their mobile phones for email. Around 65% of those people checked their email every day. Clearly, Americans want to be connected to their inboxes no matter where they go. These figures prove that although email may seem like an outdated form of communication, it is still going strong amongst the online community. This means that businesses who do not take advantage of email marketing in Sydney may be missing out on a huge piece of the market. The following are some additional reasons why email marketing is a boon for businesses:

Hitting the Bull's Eye

With email marketing in Sydney, you can create a list of subscribers who 'opt-in' or agree to receive emails from you. In this way, you are gathering people who have already expressed interest in your products and services. With a list of people who are already in your target market, you do not need to spend a lot of time searching for new customers. Moreover, people on your subscriber list are almost guaranteed to buy from you again in the future, especially if you inform them about upcoming deals or new products.

Relationship Building

An important part of business is developing a good rapport and trust with clients. Advertisements in print media, television, and radio may do this to a certain extent, but they are not nearly as personalized as emails. A well-written email with useful information can be a great motivator for customers to continue using your services. Furthermore, your clients may even forward your message to other people in your market.


Print and PPC advertising (Pay per click) can be very expensive, and SEO techniques are often rendered obsolete every time Google decides to change their algorithm again. In Sydney email marketing is, however, essentially very low cost and sends a clear and powerful message to your clients. This is a great way to build your brand, as your clients will see your company name pop up in their inboxes on a regular basis. This way it will be easier to remember your business for as long as you send out the updates. Every business marketing plan should include email as an avenue to get your message across to your customers. Email marketing in Sydney can create a highly targeted, personalized form of brand building that will help you retain your existing clientele, and possibly bring in new customers. No business should be without an email marketing strategy.