Here are six tips for maximizing your Brisbane email marketing campaigns:

1. Split Test Your Opt-in Forms

When it comes to making the most of the powerful tools that can benefit your campaign, very few are as useful as split testing opt-in forms. By testing out a range of variables on your site, you can easily determine which will be the most beneficial for your Brisbane email marketing campaign.

Split testing can involve varying simple measures like where you place your opt-in forms, as well as the colours of your ‘sign up’ buttons. By doing this, you can find out which combinations work best, allowing you to choose one for your permanent campaign.

If you are serious about split testing your opt-in email campaigns, you should contact a campaign manager, or read through our help section. Total Send has a built in split testing feature as standard. This feature is particularly popular for email marketing in Brisbane.

2. Split test your broadcast messages

In addition to split testing opt-in forms on your website, you should also consider split testing your email messages. In Brisbane email marketing messages are the emails that you send out spontaneously, and are different from the scheduled follow-up emails that you send to those who have opted-in.

When you write an email campaign in Brisbane, you will be including information that is vital for your company’s progress. This can include messages that announce new product launches and events. In order to make them successful, you need to make sure that they are as effective as possible. When split testing these messages, focus on features such as your subject line, and how you place your call to action.

Don’t underestimate the power that split testing your email campaigns can have. Even small numbers of click throughs can dramatically improve your ROI, which should be the ultimate goal for any email marketing campaign in Brisbane.

3. Request your customers’ opinions

As far as market research is concerned, nothing is more accurate than gaining the opinions of those who purchase your goods or services. If you have access to your customers’ email addresses in Brisbane, make the most of them by emailing them and asking for their opinions. Conducting your research in this way can help you make key purchasing decisions. You can decide whether to stock certain brands, or abandon certain approaches. By making improvements based in the opinions of your customers, you can significantly improve the way your business operates, and make more money as a result.

4. Be useful

Email marketing campaigns in Brisbane do not always have to be focused on the hard sell. When it comes to good customer service, it is often better to iron out problems before they even happen, rather than waiting to respond to them as they do. You can use your email marketing campaign to provide your customers with useful information. By doing this, you are far more likely to see them return to you for business. They will do this based on your usefulness, as well as the perception that you are a leader in terms of field-related knowledge.

5. Section off your links

It is very rarely the case that a one-size fits all approach will work when it comes to Brisbane email marketing. Rather than trying to stuff everything into one place, you need to try and make your email campaigns niche specific each time. One of the best ways to do this is to automate your campaigns to make sure they match what your customer at purchased. This increases the likelihood that they will pay attention, and respond accordingly.

Another way to do this is to make lists of customers who can be grouped together. This will allow you to continue with forming simple campaigns, but without being too general when creating your emails. Again, segment your lists so that they are relevant to the group that you send your message to.

As with tips one and two, you will need to split test your segmenting in order to make sure you are making the most of your approach. Varying the types of links you send to each group, or how you promote them, will allow you to maximise your Brisbane email marketing campaign perfectly. Once you begin to see your response rates increase, you can make sure you build on what you know in order to make your email marketing campaigns more interesting.

6. Clean up your lists on a regular basis

When it comes to email marketing in Brisbane, there is no point in throwing emails at those who are not responsive. Cleaning your lists is important, as it prevents you wasting time and money on targeting those who are not responsive to email marketing. The majority of list management systems will bill you based on the number of people who you email each month, which means you need to rid yourself of those who are increasing your marketing bill.

The best wat to do this is to search through your campaign lists on a regular basis, and see who has not opened one of your emails for a couple of months. The chances are, if that person has been sending things straight to the trash can for a couple of months, they will not be responding to future emails. By cleaning your list on a regular basis, you can get the most out of your email marketing in Brisbane and save money at the same time.

Personalising Mass Email

A personalised subject line is certainly an attention grabber. By using the recipient’s name in the tagline, you are effectively targeting the mass email directly to them. It is recommended that you use further personalisation techniques, such as including their city of residence. An example subject line is, “Stacy, is Sydney boring you?” It is also important to offer products that the consumer already wants. This involves detailed data collection, and determining information about each person on the mailing list. This allows you to use a technique known as market segmentation. You create several different types of mass emails, and target each one to a specific group of people. Mass emails in Australia can be categorised by age, location, occupation, education level or income. This provides a fully customised and personalised experience to your customers.

Be Concise

Recipients hate reading mail that is long or mentally intensive. They naturally assume that it is mass email or spam, and will dismiss it with little thought. As a result, short subject lines that are quick and easy to read have a far less chance of being thrown in the trash. It has even been statistically proven that subject lines consisting of fewer than 41 characters have the greatest open and click-through rates. The best way to shorten your message is by not doing a detailed explanation of the mass email’s content. You just have to capture their attention and entice them to read a little more. This can be accomplished by revealing a special offer, promotion or benefit. Always remember to put the most vital component of your message at the beginning of the subject line. Many mass email services in Australia have a tendency to cut-off the end of the message, rendering this content completely useless.

Use Simple Formatting

Almost no recipients will open mail that appears to be a sales pitch. However, they will open mail that is from friends, family or business contacts. As a result, your mass emails should be formatted appropriately. No one expects a close friend to send mail that is overloaded with capitalisation, exclamation marks or dollar signs. These are negatively associated with Australian mass email companies and are quickly thrown away. You should therefore make your subject line as simple as possible; avoid over-complicated messages.

Use Interesting Content in the Message

Successful subject lines cannot be attained without developing interest in the reader. You can capture their attention by sharing some compelling news. Most people are excited to be the first to learn about something, and will open the mass email to find out more. Curiosity is another popular technique. You can create a tagline that implies that the reader is unaware of some important piece of information. They will naturally open the mail to find out what that is. It is also effective to bring out a sense of urgency in the subscriber. Tell them that a promotion ends in a few days or that there are limited product quantities. Finally, the promise of a certain benefit is very compelling. Readers are especially enticed by methods of saving either money or time.

The Subject Line Must Always Relate to the Message Content

Australian recipients are not impressed when they’ve been coerced into opening a mass email, only to learn that the content has no relation to the subject line. This loses credibility in the business and can ultimately lead to a loss of business. It is also important to address subject line content at the very beginning of the mass email. This is because many people read their emails using the preview pane. In fact, MarketingSherpa claims that 26.6 per cent of consumers view their mail using this method, while 69 per cent of people do so in the workplace. You don’t want to lose their attention or trust by sending them misleading information, or by taking too long to address the important details.

Remember that the biggest hurdle in mass email marketing is getting the message opened. Most people receive hundreds of emails each day and discard most of it as Australian mass email companies making a sales pitch. As a result, it is of utmost importance that your mass emails stand out from the crowd. It requires an effective subject line to capture the attention of your recipients. This can be accomplished by a combination of personalisation, proper formatting and interesting content. These practices will undoubtedly lead to higher open and click-through rates, and eventually an increase in business and profits.

It is no longer the case that business owners can simply talk to their customers without expecting them to engage. We now live in an age where customers want to interact with businesses, and that can be to your benefit. It is important that your customers feel valued. In order to do this, you need to make sure that you take on board their views, listen to them and incorporate their opinions into your business model.

Here are four was to integrate your email marketing campaign in Adelaide with social media:

1. Use social media to engage your customers in content creation:

The best way for you to learn what is important to your customers is to ask them. Social media can be pretty handy here; by using twitter accounts and Facebook pages, you can issue surveys that capture your customers opinions and feed them straight back to your marketing department.

By inviting your customers in Adelaide to share their opinion on your email campaign, you can do much more than improve your brand. You can also feature their stories, and make them see just how much you value them. By gaining their permission beforehand, you can make the most of your customers opinions. Featured customers are likely to share your brand with their friends, which gains you further exposure.

2. Add variety to your Adelaide email marketing content

As mentioned before, you don’t want to make your email content all about the hard sell. Vary your text so that it features customers and their lives:

• Feature the problems faced by your customers, and the solutions you can provide.
• Kick off a debate for your customers to become involved in.
• Include in depth testimonials from those customers who value you the most. This makes those customers who aren’t that familiar with your brand more confident in using you.
• Invite customers to provide you with reviews about your products and offer them the opportunity to win free prizes in the form of samples for the best ones.
• Pile all the best and most useful information into one place and send it out frequently with your email marketing in Adelaide. This can include your latest news, what customers think and the results of consumer surveys.

3. Create shareable content

When it comes to sharing via social networks, people like to share content that they can relate to. So make sure you use this in your email marketing in Adelaide. Your customers need to know that you empathise with them, and by creating stories and solutions that appeal to them in that sense, you increase the likelihood that they will tweet or post your stories. Don’t be afraid to comment on current events.

When it comes to sharing, those who frequently use their social networking accounts are more interested in events that are current rather than ones that just pertain to your company. Draw the line at being too controversial; highly contentious topics are likely to turn customers off.

4. Cross link the way you share your information

If you use several social networking accounts to promote your business in Adelaide, use one to entice your customers over to another. For example, if you tweet a story, you can encourage your customers to read the remainder of what you are informing them about via Facebook or LinkedIn. Encouraging your customers to engage in social networking cross pollination increases the likelihood you will be noticed across all the major social networks.

Although other forms of online marketing are quite popular, such as social media and paid advertisements, in Sydney email marketing is a powerful tool to use in your business marketing plans.

Many people overlook email marketing, and focus on social media as a way to create hype about their websites or businesses. However, despite the popularity of social media, email marketing still comes out on top when it comes to online marketing techniques. A recent Ipsos Global Public Affairs poll shows that over 85% of Internet users in over 24 countries use the Internet mainly for emailing.

A 2011 study by the Pew Research Center shows that 92% of adults use email, and 65% of those polled use it on a daily basis. A large percentage of teenagers also use email at 73%. Although this figure for teenagers has fallen from a high of 84% in 2004, the percentage of overall people who use email is still staggering.

Moreover, more people are accessing their email through their mobile phones. Results from a study by Comscore show that between the months of September and November, 2011, about 89.6 million Americans used their mobile phones for email. Around 65% of those people checked their email every day. Clearly, Americans want to be connected to their inboxes no matter where they go.

These figures prove that although email may seem like an outdated form of communication, it is still going strong amongst the online community. This means that businesses who do not take advantage of email marketing in Sydney may be missing out on a huge piece of the market. The following are some additional reasons why email marketing is a boon for businesses:

Hitting the Bull’s Eye

With email marketing in Sydney, you can create a list of subscribers who ‘opt-in’ or agree to receive emails from you. In this way, you are gathering people who have already expressed interest in your products and services. With a list of people who are already in your target market, you do not need to spend a lot of time searching for new customers. Moreover, people on your subscriber list are almost guaranteed to buy from you again in the future, especially if you inform them about upcoming deals or new products.

Relationship Building

An important part of business is developing a good rapport and trust with clients. Advertisements in print media, television, and radio may do this to a certain extent, but they are not nearly as personalized as emails. A well-written email with useful information can be a great motivator for customers to continue using your services. Furthermore, your clients may even forward your message to other people in your market.

Longevity

Print and PPC advertising (Pay per click) can be very expensive, and SEO techniques are often rendered obsolete every time Google decides to change their algorithm again. In Sydney email marketing is, however, essentially very low cost and sends a clear and powerful message to your clients. This is a great way to build your brand, as your clients will see your company name pop up in their inboxes on a regular basis. This way it will be easier to remember your business for as long as you send out the updates.

Every business marketing plan should include email as an avenue to get your message across to your customers. Email marketing in Sydney can create a highly targeted, personalized form of brand building that will help you retain your existing clientele, and possibly bring in new customers. No business should be without an email marketing strategy.

Bulk email in Australia is usually sent straight to the spam folder, so it’s important that you get your audience’s attention as soon as possible. Ask yourself why you are sending out your newsletters? Being consistent is important, too. Try to avoid sending out newsletters that cover too many topics. You might think you’re giving your readers more information, but you’re more than likely making them less inclined to read it.

Your bulk email’s content is dependant on your audience and what your bulk email is for. The subject line is the first part of the email that people will read; try to avoid using the date or the bulk email number. Those things can come later. Instead use the best sentence of your bulk email. For example, if you’re advertising a sale of your products, use that. If you have a special promotion or competition, the subject line would be the best place for it. We all love something for free or something that’s on sale. These days, we’re a society of people who prefer smaller amounts of information. If something looks too wordy, then it’s likely that people will ignore it. Keeping the word limit to a minimum and giving your facts in easy-to-understand and upbeat language will make it more of an enjoyable experience. Your bulk email is also a good place to answer questions from your readers. Bright colors are helpful; if your bulk email is completely text-based, your readers could get bored with what they are reading.

How often should you send out your bulk emails in Australia? Frequency is completely at your discretion. However, if you send them out too often, you’ll more than likely annoy your readers, and your bulk email could end up being directed to the spambox instead of the inbox.

Bulk email in Australia is something that can be viewed as annoying. There are so many companies that offer bulk email in Australia to their clients, and their emails often go unread. Avoid buying bulk email lists from third parties. Your best bet is to target people who would be interested in what you are offering and have signed up for your newsletter. Get to know your readers; a good way to do that is to set up surveys. Ask for opinions as often as you possibly can, and make sure that you are contactable. Giving your readers an email address that they can respond to will mean that you’ll receive feedback on what is working and what isn’t. It will also give you an idea of how many people are reading your bulk email in Australia.

1. Adopt a formulaic approach to your Australian email newsletters. Good publications are divided into sections, which readers become familiar with and expect. Decide what topics your newsletter will feature on a regular basis and stick with them. It will then be easier to create copy for subsequent editions. For example, you might include: from the CEO’s desk; employee of the month; Bob’s new product pick of the month; a day in the life of the customer services manager; the latest gossip from around the company water cooler; and sales target suggestions.

2. Create a production schedule and stick to it. Decide at what regularity the email newsletter will be sent out and ensure that it is ready by the appropriate dates. Regularity will train readers to expect its arrival, and, hopefully, eagerly anticipate it. The more frequent your Australian email newsletter, the shorter it should be. A daily bulletin should be no longer than a paragraph and a weekly edition should be contained to one page. Monthly newsletters might be three to six pages in length.

3. Include praise for outstanding staff and/or volunteers. This will help to boost staff and volunteer morale, and let your audience of clients and potential new customers know that you appreciate your team.

4. Assign staff members to assist in creating content and ensure that they know the deadlines for submitting copy for inclusion. If you have someone on staff who is a good photographer, you might recruit him or her to provide some photos to enhance the copy. An interesting picture can speak volumes and is a sure fire way to capture the attention of readers. Staff will appreciate the opportunity to have input in this important company document, and it will be a responsible job duty that they can add to their skill sets.

5. Capture the attention of readers by including a fun competition each edition, with a small prize for the winner. Whether it’s a brainteaser or coffee-break sudoku puzzle, everyone loves the chance to win a prize. You can create the puzzles yourself, assign the task to a staff member or re-invent a puzzle you found elsewhere.

6. Meet with your management team to get news items that they would like included. They will often be too busy to create content themselves, or even send emails to clients giving them important updates. An Australian email newsletter is the ideal way for them to target relevant information to the audience.

7. In addition to providing information about your company or organization, it helps to give readers some context by providing industry updates and how they may impact your operations. An automobile dealership, for example, may want to include information about upcoming new models that it plans to feature and the latest in hybrid and green automobile industry developments.

8. Keep in touch with local, national and international news. There may be stories that relate to your company or organization’s goals and mission, and it will help to illustrate your global awareness if you relate to those stories.

9. Engage in dialogue with your customer service team and find out the common questions that they get asked and address them, as a series, in your Australian email newsletters.

10. Use your Australian email newsletter to survey readers regarding a specific industry-related topic and publish the results and how they relate to your operations in the next edition.

11. If your company is actively engaged in the local or wider community in terms of philanthropic endeavors, make sure that you share these activities. Responsible community stewardship and the support of good causes makes for an attractive marketing opportunity. Whether you are sponsoring the local football team, donating money to a major non-profit organization, or are physically engaging in charitable activities, this can only make for positive email newsletter copy.

12. Use your email newsletter in Australia as a vehicle for promoting your service providers and companies that provide complementary services or products. By networking in this way, you can increase your visibility by establishing reciprocal arrangements, where they feature you in their promotional publications and newsletters.

13. Establish a presence in social media venues such as Twitter and Facebook and invite readers of your Australian email-newsletters to follow you at these websites.

14. Perform a Google search on your company or organization and see what others are saying about you. Your Australian email newsletter is a good place to address any negative publicity that you may have had in a manner that either refutes claims made or shows that you have learned from mistakes and have implemented strategies to avoid them in the future.

15. Write articles that address how you compare favorably to your competitors. Highlight the pros of choosing your company over them.

16. Use your email newsletter in Australia to announce incentive programs such as discounts and rewards. Offer readers an incentive to get their family, friends and acquaintances to sign up for your email newsletter.

17. Check out the email publications of others in your industry. Replicate features you like and customize them to your operations, specifically.

18. Ask readers for their feedback and ideas. There is nothing like constructive criticism to keep you focused on creating a good product.

19. Consider how you are going to format your newsletter. While text-only email newsletters in Australia were commonplace, many people now prefer to receive them in HTML. But, you should have both available, since not everyone can read email in HTML.

20. Remember to make a good first impression by using a catchy subject line when sending your email newsletter. You want to grab the attention of your Australian readers and lure them into opening the email and reading your content.