Spam and how it affects you
Many people who use email marketing don’t usually think about spam very much because they consider themselves “good” senders. But what is a “good” sender really? Well to put it plainly. The modern “good” sender can be defined by their email marketing practice, which is in direct relation to how they treat their subscribers. If you for instance send an email to a large database of email addresses who did not opt to receive them, you would be doing something wrong and thus be labelled a spammer. But, don’t be fooled. Being a spammer is not only dependant on permission. By sending email marketing to someone who opted to receive it but doesn’t necessarily want that email, you could be defined as a spammer. It may not seem very fair, and in most cases it isn’t, however it makes a lot more sense as the sender to “clip off dead leaves” in a matter of speaking. A bad subscriber, is best removed from your mailing list as they can cause enough damage to your sending so as to back-track your efforts so completely that you may end up being blocked from sending to the rest of your list. So what is an email marketer to do? In a world where the email marketer is looked at as the enemy by any and all spam filters, how can you protect yourself from being labelled a spammer and potentially blocked? The safest way to go about sending bulk email in today’s world is to focus on your list. Your list is the main factor that will decide whether you stay in the safe zone of neutrality, or if you will land up on one or more blacklists. Make the option to unsubscribe very prominent in your emails and don’t be afraid of losing potentially harmful subscribers. One good subscriber is better than 100 bad ones.
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