Spam in email marketing, know your enemy.
Spam is a very sensitive issue and not many people like to talk about it realistically. The main reason is that if most people had an honest discussion about what spam is currently considered as, then most of them would discover that although they don’t intend to, they all send spam on a regular basis. To understand what I’m talking about, we need to look at what spam is. Spam was originally considered any email marketing that a person receives that they did not agree to receive or that they did not have any connection to the sender prior to receiving the email. Today, spam has a different face and can be viewed rather simply as email marketing that a person does not want regardless of the previous relationship with the email marketer. This is the result of email service providers constantly trying their best to “provide a better experience” to their clients. This has manifested itself as a hard-line approach to email that creates a battlefield of flaming hoops that email needs to jump through in order to be delivered. How does one go about achieving even the basics of email marketing with all these obstacles put in place by ESPs? Knowing the reasoning behind spam filters and adjusting your practices accordingly is a good way to know how to avoid being trapped falsely which can have a massive effect on your efforts. Another good way is to focus on your list. Your subscribers can be likened to the crowd in the coliseum of ancient Rome. Their word will either be your success or your downfall. For this reason, you would be far better off having a few subscribers you can trust then having hundreds or thousands of people who at a whim may decide that your email marketing is not to their liking and “report it as spam” as a means of telling you this.
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