Strategising your Email Marketing

email strategyWhen considering an email marketing strategy, it's important to pay proper attention to mobile users. Mobile email marketing is enjoying an upsurge and has been for some time now. Between 2010 and 2012, the rate of mobile email opens went up threefold. Whether you make use of email marketing software or craft your email marketing newsletters from scratch, you should ensure that they are designed so as to appeal to users on smartphones and tablets as well as conventional desktop PC users. The same holds true if you engage the help of an email marketing service. Before you sign up, ask them about their strategy for mobile email. Today's email marketing needs to be designed with responsiveness in mind. Optimize the layout of your email marketing newsletters by using a single-column layout and using clear, high-contrast fonts. It's much harder to tap a small button with a finger than it is to click with a mouse — make sure that any buttons are large and easy to tap. That way, users will have no problem in following your call to action.