Why Mass Email in Australia is King
Today's businesses are focused on acquiring new customers more than ever. This has fueled spending on marketing, and companies are now significantly investing on product marketing as a way to attract new customers. According to Forrester research, American companies are spending approximately $64 billion in television, $34 billion on print Ads, $39 billion in print advertisements, and just marginal $1.5 billion on e-mail advertisement. Australian companies are not an exception on the above, and they have now begun to leverage on marketing concepts such as Mass Email Australia. With the above information, it is evident that Mass Email in Australia is the most cost effective method to advertise. Mass Email Australia advertisement also comes with other advantages in the sense that the marketers exactly know who is reading their messages. Australia Mass Email messaging enables senders to exactly know when their Mass Email Australia is successfully delivered, at what time they were opened, and the amount of time the recipient spent reading the mail. This provides the marketer with much better business insight and analytics. With Mass Email in Australia, it is possible to view in depth the products being advertised, and recipients can proceed by conducting their own research by clicking on some of the electronic links embedded inside Mass Email in Australia messages. These recipients can see vital details such as product images, they can watch online videos pertaining to the product description, and they can also read user reviews as well. With Mass Email in Australia marketing, recipients may place items advertised on shopping carts hence leading into sales. In case the recipient does not make first time purchases, the marketer can send to him/her abandoned shopping message, a feature that is known to contribute towards retrieving 29% of lost sales. A client may also abandon the shopping cart, but later on proceed ordering the item over the phone, or discuss the particular offer with a close acquaintance. This implies that such mass Email Australia come with multiplier effects. In case a marketer decides to substantially invest in Mass Email in Australia marketing, he/she has to determine such multiplier effect in order to properly ascertain the sales that a particular e-mail marketing campaign are expected to generate. For instance, in a certain study that was conducted by a retailer running 900 stores, the marketer grouped the company's 105,000 loyalty club customers into three groups of 35,000 customers, and marketed same products to these very groups independently. Marketing was conducted to the first group using direct mail and e-mail technology, and the response rate was 35,000, with 79% sales coming directly from stores, and 21% from online sources. In the second group, the response rate was 24%, and the percentage of sales in stores was 83%, with 17% being from online sources. In the third group the response rate was 23% and the percentage of sales in stores was 79% with 21% coming from online sales. The results clearly indicate that direct mail has a higher response rate, but it costs 100 times more than Mass Email in Australia technology. When the information from the survey data is used to calculate off e-mail multiplier (This is basically dividing percentage of online sales with the percentage of in-store sales coming from e-mail marketing) the results are 3.76 implying that, for each e-mail shopping cart sale, the retailer gets some other 3.76 non-tracked sales courtesy of e-mail technology. Once multiplier effects are factored with every e-mail marketing campaign, it is evident that Mass Email Australia is set to beat the remaining marketing methods in terms of Return on Investment (ROI).
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